I read something once that said, "You always sell to the heart, not the head."
Yesterday Becky asked me to write an ad for a dog they'd had in foster care for 9 months. Clifford, an older dog, had a few health issues, but his cute, little face told his story.
So I channeled my inner Clifford and conjured up a heart-string-tugger of a story for an ad.
We posted the new ad yesterday and Clifford went home to be with this forever family in Zionsville today !!! Yeah for Clifford!!!!
If you want to read Clifford's ad, I think it's still online: http://search.petfinder.com/petnote/displaypet.cgi?petid=7818731
3 comments:
Wow, that really tugged on my heart strings! I'm so glad you did that, and he got a good home! Great job!
What a little sweetie!
Andrea...I think we have a new job for you!!!! Every time I get a new foster dog, I'm calling you.....I wish the people who wrote those ads did as good a job as you did...our dogs would be gone as soon as they were posted.
Thank you for helping Clifford. I have met him a couple times at Don and Brenda's house, and he really is as sweet as could be. I'm so happy he went to his new "forever family"
That was really good. If we didn't have Sophie I would have asked to get him.
You should write for them all the time.
You are a good writer!!
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