I read something once that said, "You always sell to the heart, not the head."
Yesterday Becky asked me to write an ad for a dog they'd had in foster care for 9 months. Clifford, an older dog, had a few health issues, but his cute, little face told his story.
So I channeled my inner Clifford and conjured up a heart-string-tugger of a story for an ad.
We posted the new ad yesterday and Clifford went home to be with this forever family in Zionsville today !!! Yeah for Clifford!!!!
If you want to read Clifford's ad, I think it's still online: http://search.petfinder.com/petnote/displaypet.cgi?petid=7818731